The Bradbury Group of manufacturing companies are dedicated to producing high-quality, productivity-enhancing metal processing equipment for customers around the world. Our combined know-how enhances the capabilities of each company and enables us to apply a wealth of experience to the design, construction, and ongoing support of the tools that will help your business grow. Whether you need a single machine or an entire manufacturing system, we have the expertise and the dedication to build equipment that will exceed your expectations.


The Bradbury Co., Inc.

The Bradbury Co., Inc. is a Kansas corporation which started in 1959 and incorporated in 1964. Our company began by manufacturing roll tooling for customers involved in metal forming. Today, our product lines include roll forming equipment, levelers, and automated production systems for virtually any type of roll formed product. The Bradbury Co., Inc. is the founding organization behind the Bradbury Group. It has established Bradbury International UK Ltd. and Bradbury Machinery (Shanghai) Co. Ltd. to facilitate international business. You can be confident that Bradbury equipment incorporates the latest technology and is unsurpassed in quality and durability. On-time delivery and a comprehensive approach to maintaining top machine performance are hallmarks of our global company and its customer service.

Alliance Machine and Engraving, LLC.

Alliance Machine and Engraving, LLC., located in Ashland, VA, was started in 2011. Alliance’s manufacturing capabilities span a broad range of products and industries including: Embossing Machines & Rolls, Calendering Equipment and Composite Lumber Machines for metals, non-wovens, geotextile, paper and composites. An overview of the services offered by Alliance include: new equipment, on-site engraving technicians, machinery installations, product development, machinery evaluations, used equipment refurbishing, new roll sets and technical support. From the sale of new machines to providing replacement rolls, parts or field service and support on your existing equipment, regardless of manufacturer, we are committed to being an expert resource for you.

American Machine & Rollform Tech

In 1996 the Bradbury Group acquired American Machine & Rollform Tech from owner and founder Dan Lovelace. American has been manufacturing state-of-the-art rollforming, hydraulic punch, and cutoff machines since 1989. The company’s product line is manufactured and headquartered in Moundridge, KS. Businesses served by American include steel framing manufacturers, shelving and racking, and companies requiring small rollformed sections. Since its founding, American Machine has been dedicated to increasing customer profitability with efficient, reliable machines that offer high-quality output and a rapid return on investment. The advanced hydraulic punch, cutoff, and rollforming systems deliver performance you can count on.


Athadar S.L.

In 2012 Athader S.L, San Sebastian, Spain, joined the Bradbury Group. For over 20 years, Athader has delivered quality coil processing equipment to the European and Latin American markets. Their expertise in rotary and flying shears, multi-blanking and stacking, slitting, packaging and strapping, surface critical lines for stainless steel and aluminum as well as carbon steel, combined with the advanced leveling and coil processing technologies of The Bradbury Group, has allowed us to grow together as world leaders in the manufacture and supply of high quality, technologically advanced equipment for the industry.

Beck Automation LLC.

Beck Automation LLC., located in St. Louis, MO, was started in 2001 with Joe Beck, a 15-year veteran of the rollforming and controls industry. Beck Automation's focus is designing system controls for the rollforming industry, for both new and retrofit equipment. The 32-bit SII™ Controllers provide precise open loop, closed loop, multiple press, and multiple axis control. Beck's Connex™ business software integrates administrative and production activities giving state of the art production control and reporting.


Bradbury Group Australia

Bradbury Group Australia, Pty Ltd, a subsidiary of the Bradbury Group, brings together the expertise and innovation of three established leaders in coil processing with global capabilities: Hilleng International, Die-Craft Engineering, and Hayes Australia.

Hilleng International
Founded in 1973, Hilleng International is the leading manufacturer of sandwich panel laminating machinery and systems. Hilleng equipment incorporates the latest servo drives and PLC logic controllers for increased automation and productivity. Currently under development are new Core Insulation Loaders, Lamination Presses, Cut-Off Units, and Robotic Loading & Unloading Systems. Visit to see the latest in laminated panel production and handling equipment.

Die-Craft Engineering
Die-Craft Engineering designs and manufactures custom roll forming equipment and today is the leading roll former manufacturer for rainwater products. Die-Craft uses the latest technology, combined with its diverse experience, to provide a complete service that allows customers to enhance their existing lines and output – easily and economically. Based in Queensland, Australia, Die-Craft installs custom roll forming machines worldwide.

Hayes Australia
Hayes Australia has merged its staff into Bradbury Australia to enhance service and support to the Australian and Southeast Asian markets. Like its parent company, Hayes International New Zealand, Hayes Australia is committed to providing clients with superior products and service. The quality and innovation of its machinery and its extensive service network exemplify that commitment.
Bradbury Group Italy S.r.l.

In January 2014, The Bradbury Group purchased substantially all of the assets of Industrie Pu.Ma. in Tribano, Italy.  Founded in 1992 and once the worldwide leader in the manufacture of PU/PIR insulated panel lines, the company had become financially distressed in recent years.  Bradbury’s financial strength allowed us to purchase the assets and revitalize the business.  Today, Bradbury Group Italy S.r.l. is leading a resurgence to be the leader in insulated panel technology worldwide and is winning customers over with superior technology and service, a hallmark of The Bradbury Group.

Bradbury Machinery (Shanghai)

Bradbury Machinery (Shanghai) Co., Ltd. (BMS) was founded in 2002 as a manufacturer of quality rollforming and coil processing equipment. BMS moved to its current facility in 2013 and continues to manufacture quality equipment that is backed by the design and manufacturing expertise of other Group companies such as The Bradbury Co., Inc. and Hayes International. BMS produced its first rollformer in 2004 and has equipment operating in China, Australia, New Zealand, Trinidad, Turkey, India, Maldives, South Africa, Jamaica, Papua New Guinea, and Angola.
Bradbury UK

Bradbury International UK Ltd. started in 2000 to facilitate sales, engineering and service in Europe, Russia, U.A.E., Africa, and India for The Bradbury Group. Following the purchase of the Metform Engineering Ltd. (Metform UK) intellectual property along with many ex-Metform members of staff, Bradbury UK continues to support customers with existing equipment manufactured by Metform Engineering Ltd.
Custom Rollforming Corporation

Originally Bradbury’s roll-formed products division, Custom Rollforming Corporation was given its own identity and incorporated in 1991. CRC now operates 12 production lines that turn out a wide range of roll formed metal products made to customer specifications from its own, separate facility in Moundridge, KS. CRC production ranges from simple to complex parts in many shapes and gauges.
Hayes International

In July 1999 Bradbury executives ventured into the Southern Hemisphere to make the next acquisition – Hayes International, headquartered in Rotorua, New Zealand. This world-renowned company does business in 80 countries and makes top-quality metal building products and metal-forming components. For more than 40 years, Hayes has supplied rollforming, slitting, folding, and related equipment for manufacturing roofing, wall profiles, structural sections, and other metal building products. Hayes builds a competitive edge into every machine.


Marion Die & Fixture

Marion Die & Fixture was acquired in January 1999. The division designs and manufactures equipment for the tool and die industry. Marion also manufactures precision tooling for our rollforming machines and other products. Progressive dies, punch and notch dies, door emboss dies, and cutoff dies are supplied to a wide range of industries. These include the appliance, automotive, garage door, HVAC, lighting, and metal building industries.


Metform International

Metform International Limited in Mississauga, Ontario, and The Bradbury Group formed a strategic partnership in 2005, giving both organizations the ability to share technology, cooperate in various markets in North, Central, and South America, and increase the reach of both organizations in these geographic regions. Metform supplies roll forming equipment for a variety of industries including automotive and heavy gauge roll forming.